Signs have various roles in a business. They are used to inform clients about products and services, relay information, provide landmarks and market your firm. However, for them to be effective, you have to continuously audit their performance and determine whether they are meeting their objectives.

If you have had the same signs for a long time, it may be time to refresh them. However, before you do that, here are a few tips to help you conduct an effective audit and come up with signage that will meet your business needs.

Check for Visibility

Signs are only useful if the targeted people can see them. Thus, the first step in your audit is to test for visibility. In this case, look out for the following:

• Are the signs correctly placed for maximum visibility?
• Is the text still legible?

So many things can affect the visibility of signage. For example, for a storefront sign, foliage from a nearby tree may overgrow and hide your sign. Also, months or years of exposure to elements may cause some text to fade away and become illegible. If your signs are no longer visible, you need to invest in new ones.

Consider getting quality materials such as vinyl and aluminium that can last for years without wearing out. Also, opt for engraved signs whose text is carved into the material and cannot fade over time.

Assess Your Current Goals

Signs are meant to meet specific goals. One of the most important ones is to act as a marketing tool. As such, signage is designed with the brand logo, colours and other brand elements. However, over time, businesses change their marketing objectives. Some even rebrand, change their logo and get new brand colours.

If your current signage still conforms to the old branding elements, it's time to change it. Think about your current marketing goals and how the signs meet them. You have to incorporate your new logo and brand colours into your signage to ensure consistency across all your marketing tools. 

Factor in Signage Trends

Finally, you cannot ignore the power of signage trends. Customers want to associate with a firm that stays up to date with trends and changes in their industry. Signs have come a long way from the traditional simple ones made of text and hand-drawn images to computer-generated ones.

Computing and laser technologies have led to the emergence of modern signs which bear intricate details, high resolution, sophisticated designs and a myriad of colours. There are embossed and debossed signs and etched and engraved ones. Embracing these new technologies and designs can go a long way in creating visually appealing signage that will attract the attention of your target clients.

At the end of your signage audit, you should be able to come up with new signs that meet your business needs. Consider working with an expert who understands how to create trendy signage that aligns with your marketing goals.